I Desire Vintage Posters opened in Toronto in 1987 by way of the design interests of Valerie and Jim Clark. Soon after the launch of our business we enjoyed an ongoing involvement with the beverage museum established by the Seagram Corporation in the original Seagram property in Waterloo, Ontario. At the time we didn't properly comprehend how unusual a windfall that connection was. By the time the museum closed (in the mid 1990's), dispersing its wonderful artifacts, we were more up to speed with the challenges of marketing such potent constructs. Also, we had begun the enjoyable work of tracking comprehensively the special instances of vintage promotional graphics still extant. In the course of that pleasant reconnoitre we have come to know many very gracious, knowledgeable and amusing people in the vintage graphics business, first in the US and then in Europe. Due to our location and the international nature of the vintage poster market, we have concentrated upon making our findings available by way of a website. Although such an outreach contends with problems of remoteness, we have experienced gratifying surprise in the warmth and attentiveness of many collectors on every continent.

In 1996, we became Charter Members of the International Vintage Poster Dealers Association. For years, we have both been active on the Public Relations Committee, and since 2002, Valerie has been the Chair. She joined the Board in 2005.