In addition to the seduction of its forces on behalf of selling a product or service, vintage graphic art frequently shines a light on the future. How so? The optical resources of excitement in first-rate promotional work, in fact, move beyond easy, explicable pleasure, in order to induce an aura of mystery giving us pause. We may not explicitly recognize that addition, but it does allow of comprehension.
For instance, that little (you might say inconsequential) pochoir Christmas card, being our first instance, slightly distorts the figures, in order to facilitate recognition of a dynamic transcending, satisfactorily pleasurable. The tree-branch legs of the trio of sleigh-steeds become family to those birch tree branches. That the passengers chord with the aforementioned sticks develops a harmony while snowbound. The red sleigh, therefore, becomes an agency compelled to going for broke.
Such a delivery has been famously described as “art deco.” But long before the term took hold, the phenomenon had been an enticing feature.