Our business could well be described as providing wall decor. The virtues of vintage poster design tended to strut-their-stuff on large surfaces, to be glued to outdoor walls. These productions were not to be sneezed at, inasmuch as the talent pool, first seen in Paris, was very accomplished. It is this uprising which seduced urban decorators to turn to lithographic resources as distinct from paintings.
All well and good, of course. But the same folks who dazzled the populous by way of first-rate posters, were also very active in producing smaller-scale lithographic promotions–in theatre programs, magazine covers and illustrations, wine catalogues, pochoirs, menus, etc. Although the quality of these items was generally as sharp as the very best posters, the aesthetes of the time (and right up to our own time) could, for the most part, not bring themselves to find serious interest in small illumination.
Therefore, today we’d like to introduce our enthusiasm for this work. Our first gem, by posterist-giant, A. M. Cassandre, finds him in a Surrealist mood, having left France for work in New York, as the guns of war were imminent in Europe.
Please visit added Fortune illus. by Cassandre: Surrealist Graphic Design Gallery