The extraordinary beauty and mystery of the various shores and skies of the Mediterranean Sea become, in the Golden Age of lithographic poster art, portrayals serving the dawning of the Age of Consumerism. When you consider the transactions involved in the evocation, one thing becomes remarkable—most of the experience is very short-term tourism. As a result, the presentations constitute remarkably intense seductions.
Another important consideration here, however, is, over and above the industry of quick fixes, the visitor who finds Mediterranean moments—including the natives—to last a lifetime. As we touch upon our poster resources, it would be useful to imagine which of the vignettes would reach far and which would reach less far.
Our first glimpse of the world’s most famous sea, finds it upstaged by an example of maritime speed and the agents who can put you aboard and perhaps sell you one. Perhaps the main connection to the Cote d’Azure is the craft’s being able to cover the region in an afternoon. “Ultra-Rapide,” yes. Ultra-lasting, doubtful. Continue reading