Rhum Tamaris c.1940; Anonymous; 14 1/4″ x 10 1/4″; A-,Cdbd.
We’re beginning this survey from our placard collection, with a very simple design, a photograph of a pretty girl replete with accessories apt for the tropical production areas of rum. The poised congeniality of her expression is special. And the homespun, patterned dress, with headscarf to match, is a sort of beacon, simulating the sugar cane-based flavor of the beverage.
Promotional graphics printed on thin cardboard were designed for the interiors of shops, restaurants and bars. Their modest dimensions accord with a more casual take upon the product than full-fledged, street-salient lithographs. On the other hand, they were capable of more intimate, more exquisite communications. Both of these factors will be explored in the following steps. Continue reading