Having the sea and sky roll right into the arid land becomes Villemot’s quirky assurance, to travelers in 1952, as to the comfort of venturing into a land of vast exotica. Nowadays this imagery has taken on a new and challenging dimension!
The sleek turbo-prop sets in relief a primeval way of life. As with the previous litho, an exotic setting spiked with graphic design savvy jumps out at us as being an unwitting prelude to bloodshed.
More exotica–this time the schema being to savor chromatic and formal distinctiveness. The contrast of cool sea and blazing sky and land is, I think, very well observed and transmitted.
A very absorbing fusion of motoring and sports–for the sake of celebrating, in Futurist style–the dynamic priority of modern life!
We’ll close for now on an appropriately celestial note. Villemot has wittily conceived the orange peel as akin to a spiral nebula, with the beverage bottle a space craft. Thereby the microcosm of the beverage has been lifted to macrocosmic proportions!