CELEBRATING WITH VILLEMOT OUR 200TH VINTAGE GRAPHICS BLOG!

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1954

George Bon Salle’s superb study published this year, Embracing an Icon, the Posters of Bernard Villemot , giving us the complete graphic design works of Bernard Villemot, deserves a second consideration–on top of the account given on April 28. For that reason, and for Villemot, being such a key player in launching our business, it seems most appropriate to celebrate our 200th graphic design blog by means of oohing and aahing about fantastic instances of graphic art which we had never been aware of until George produced his book.
Coming out of a recent revelation in the form of the Calgary Stampede–where larger-than-life riders attract most of the attention–the image above, where the ghostly horse upstages the clerk-like rider, speaks volumes to us. Deploying a rather constrained palette, Villemot alerts us to the primal, unadorned steed being something to stand up and cheer for!

 

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1952

Having the sea and sky roll right into the arid land becomes Villemot’s quirky assurance, to travelers in 1952, as to the comfort of venturing into a land of vast exotica. Nowadays this imagery has taken on a new and challenging dimension!

 

 

 

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1950

The sleek turbo-prop sets in relief a primeval way of life. As with the previous litho, an exotic setting spiked with graphic design savvy jumps out at us as being an unwitting prelude to bloodshed.

 

 

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1958

More exotica–this time the schema being to savor chromatic and formal distinctiveness. The contrast of cool sea and blazing sky and land is, I think, very well observed and transmitted.

 

 

 

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1956

A very absorbing fusion of motoring and sports–for the sake of celebrating, in Futurist style–the dynamic priority of modern life!

 

 

 

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1960

Not all the rich revelations are dynamite charges. This quietly perfect homage to the craft of footwear gives us Villemot’s dimension of aristocratic restraint.

 

 

 

 

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1971

WILD!!

 

 

 

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1959

We’ll close for now on an appropriately celestial note. Villemot has wittily conceived the orange peel as akin to a spiral nebula, with the beverage bottle a space craft. Thereby the microcosm of the beverage has been lifted to macrocosmic proportions!

 

 

 

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