This stunning and very unusual litho promoting (at the end of the nineteenth century) the Italian bitters which compose the product, Fernet-Branca, can carry us into an array of exciting considerations.
Those of you who are somewhat familiar with the backlog of vintage posters imagery will be struck by the intensified detailing here. Unlike the vast majority of the graphic art in that repository of arresting designs, here the inspiration is clearly Italian Renaissance painting. Most early Italian exponents of graphics on the cusp of avant-garde enticements were, in fact, graduates of art schools where the Renaissance remained defiantly paramount. But in this work that priority went so far as to give precedence to the physical, carnal factor; and, in so doing, it found its way to the strong suit of the product, namely, its being a curative for problems of digestion.