LEONETTO CAPPIELLO’S  FASCINATING VINTAGE POSTERS   

http://www.idesirevintageposters.com/cappiello-bec-regina-1901.html

Posterist, Leonetto Cappiello (1875-1942), was a giant. As you know, giants come in many appearances, but the giant that was Cappiello was unique in the understanding of the sea change occurring in his era. Of course there were precursors of Cappiello in lithographic advertisements, embracing the facility to dazzle shoppers with bold images of products and services, upon public areas. But  those worthies –students of the likes of Art Nouveau and Arts and Crafts–instinctively (even reverently) depend upon sacred values. It was Cappiello (along with graphic designers finding the skein which eventually appeared as Art Deco) who saw fit to lace his art with paradox.

As such, our first instance, a brand of kerosene lamp, very well introduces the self-contradiction of a product already somewhat overtaken by the electric lamp. However, there was here the ramping up of fiery incandescence creating and sustaining an enigma.

    http://www.idesirevintageposters.com/cappiello-ferrari-nouilles-c.1900.html

Cram a stage with theatrical stars, and you’ll see as many nays as yeas. Oh the thrill! Maybe! That maybe, being the baffling delivery of our reflective artist.

 

 

http://www.idesirevintageposters.com/cappiello-cognac-albert-robin-art-in-advertising-1989.html

Here’s an anomaly of an anomaly. At the dawning of our business, this Cappiello shot-in-the-dark was a mainstay of our inventory, where it was very economical. That work has become far from economical. But we do have plenty of our version, by way of the poster of a long ago museum show we developed in Waterloo, Ontario.

 

 

http://www.idesirevintageposters.com/cappiello-biere-du-fort-carre-1910.html

The imagery of this fan advertising a beer allows an ancient king being no longer a going concern.

 

 

http://www.idesirevintageposters.com/cappiello-cognac-monnet-1927.html

“The Sun in a Glass,” is the slogan of a panoramic stunner. In the spirit of wildly overdoing it, we have the sublime and the du trop (too much) in the same unfinished business!

 

 

http://www.idesirevintageposters.com/cappiello-contratto-1922.html

Many beautiful (though odd) touches pour down here. Where are they going?

 

 

http://www.idesirevintageposters.com/cappiello-buvez-du-vin-1933.html

A sober couple, only to be tripped up by gardening considerations.

 

 

http://www.idesirevintageposters.com/cappiello-contratto-canelli-c.1950.html

Try to make this two-fisted spirit serene. Try, again, and see a resort to settle frayed nerves.

 

 

http://www.idesirevintageposters.com/cappiello-femina-vacances-1908.html

Modern life! No pain, no gain!

 

Share Button
Like this:Like
Be the first one who likes this post!
This entry was posted in Art Deco Posters&Graphics, Poster&Graphic Art, Poster&Graphic Artists and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

(Spamcheck Enabled)