Whereas promotional graphics featuring women tend to zero in on the physical and intentional presence of their person, with men it’s the scope of the activity that is (usually) paramount.Even when the project seems to be a simple portrait, as in this poster, we have to note that it’s his battle gear and the transport ship’s porthole that take precedence.
Here the blustery weather and the aptness of the coat upstages the face-shaded, anonymous gentleman. But here, also, our pat formula begins to wobble, reminding us that an exercise like this is a learning experience for me as well as you. There is frisson accompanying the edge of his body cutting into the wind, and in that sense the figure’s presence does have importance in evoking excitement that eventually makes a financial difference.
By way of setting up a little demonstration of the difference being explored here, we show a lady in order to confirm that it is her no-nonsense demeanor and her verve that make the product arresting.
It is the rather feminine swirl (something like this eliciting the rather stuffy mantra, “Real men don’t dance”) that leads the way here, tending to disclose that the masculine presence in graphic art has a more attunuated quality than that of the feminine. (In performance art, where high energy has its innings, the ratio would be quite different.)