The term, “small-format,” tends, it seems, to be a non-starter in the graphic art field, where large-scale poster designs are the beginning and end of the experience. Today (and in several other blogs to come) we’ll try to make the case that a goldmine is there for the taking.
Starting small (size-wise) is not only a great introduction to building a quality collection, but also develops one’s curiosity to learn more about the design, the artist, the historical context, etc. Many buyers can and do find very thoughtful gifts to honor a special occasion for themself or a loved one…and most are priced between $25-$250 (Average $100).
With those who can’t see anything small except their phone and those who need to impress others, it remains an uphill climb. But here we go, for the sake of nano surprises!
Streamline to the max, in our first offering! But also the dispensation of colors, tones and composition. Understatement being a way of life!