Film festivals are remarkable in many ways. The approach I want to explore a bit is the marketing apparatus one can dip into in order to post some semblance of “success” with a varied population.
The chess game shown above was part of a first weekend midway along a span including the TIFF headquarters and the concert hall where A list celebrities would be on hand to show and promote their latest venture. Like chess, winning in the festival wars takes a certain kind of smarts. While we’re examining this matter as pertaining to Toronto, let’s begin with the year’s tagline, “This Is Your Festival.” Continue reading