Cognac Monnet 1927;Leonetto Cappiello;78 1/8″ X 50 1/4″;A-, L
The subject of lithographs alerting us to beverages brings to the fore two richly sensuous crafts. An alert graphic designer would have in mind affinities between his own field’s capacity to thrill and the bounty of the subject—here, fine wines, liqueurs and beers. Our collection concerning this industry and art is too extensive to be coherently presented in a single blog; and so we begin a series—of this case of kinship—with the subject of presenting in works on paper French champagnes and cognacs.
The nature of champagne and cognac is both earthy and elegant. And with our first vintage poster (courtesy of one of the premier designers and lithographic craftsmen, Leonetto Cappiello) creating a sensation for the sake of conveying to the passer-by what a field of energy, beauty and joy the product elicits, those ecstatic qualities come to light at a high level. The fantastical goddess and her regal observances (about “sun in a glass”) invite us to let ourselves concentrate on the sensuous phenomenon of experiencing the treasure and let the rest of the world get lost for a while. The very large scale of this poster well coincides with the mysterious powers involved. Continue reading