Perroy c.1945;Unsigned (Martin Peikert?);50″ x 35″;A-, Japan paper
Last week we settled in with the peppy wit and graciousness of the designs of French champagne and cognac promotions. This week we’re on a grand tour of the Continent looking for something a bit different from that.
Swiss craftsmanship can be as driven and divine as that emanating from France; and the casual elegance of this wine attraction well attests to that situation. But whereas the promotions shown last week tend to be exclusively about the homeland (outsiders paying homage as pilgrims), here the striking (this being Switzerland, having nothing to do with strikes) farm laborer–perhaps the owner’s daughter preparing to take over the business–looks straight at the whole world (and finds it to be bountifully satisfying). All the lithographic technique and design artistry is about exporting the good life as understood in the mid-twentieth century. Continue reading