The long-standing deluxe French magazine, L’Illustration, was wont to pull out the stops in gifting its readers in the Christmas edition a feast for the mind and eyes. The edition of 1923 (consisting of 250 pages) went even farther than that, by rushing into the breach a spate of very advanced (art deco inspired) advertisements drastically countering an illustrated cover and articles still catering to agrarian priorities of a hundred years before!
In the instance above we have a very Parisian and very art deco ad, for a furniture store, by one of the best designers of the golden age of graphics, namely, Rene Vincent. The furniture shown is bold, laying it onexpansive and geometrically powerful. The women’s clothes are accordingly light as a feather. The women themselves are clearly a breed apart from the dimming Belle Époque. Talk about Christmas being an exciting moment! Continue reading