Naysayers notwithstanding, this is, for me, an irresistible graphic design. It graces the back cover of an issue of lithographically and journalistically advanced Fortune Magazine, and was published 81 years ago.
First a concept: it takes guts for a bride to admit she’s more married to her cigarettes than to the guy she’s marrying later that day. Note that it’s the “I” not the “do” that’s emphasized. The pitch here is to the affluent, well-educated and very independent readership of a publication aimed at those ardently committed to private enterprise and self-promotion. Thus, in the course of selling Lucky Strike smokes, it offers a whole rationale for free-wheeling risk.
The modelling and color choice are striking (no pun intended). Her little, “It’s toasted” is both flip and sexy. Continue reading