One of the great gift parcels, coming to us from the efforts of graphic design annuals, consists of chromatically rich lithographic renditions (on deluxe paper) of poster art, in the British series, Posters and Publicity.
The instance here, by the truly great posterist, Joseph Binder, subtly triplicates the moon at the enthralled smokers’ head and adds another moon at a mountain, by the figures’ feet. The wise delirium of the graphic functions along lines of a siphon, drawing the wonders of the moon through the red and blue of the attire, the better to pay homage to the name of the product. “Shipwreck,” “Everest” and “Orgy” brand the product range, leaving no doubt about the smoke’s potency.
Another technically and imaginatively arresting tip-in for this, the 1928 annual of “commercial art,” is by the French celebrity posterist, Charles Gesmar. Here the characteristic abundance of the figure’s dress and decor is delivered viscerally by the pitches of color
A still-life consisting of three blazing promotions (the dominant floral piece being another by Jean A. Mercier, this time for Cointreau)—but the restless outreach to the prospect of making waves is as focused here as it is in the works by a single designer.