RALLYING FROM ADVERSITY– ADVENTURE DESIGN BY FORTUNE MAGAZINE

fortune-feb-37-antonio-petruccelli

Fortune February 1937 ;Antonio Petruccelli;13 3/4″ x 11″;A-,P; complete magazine

These days financial reversals are a dark cloud we try to put in perspective. A most elegant and resolved instance of picking up the pieces can be found in the Depression-era editions of Fortune Magazine.

Today we’ll be guided by the cover (as to putting out a dangerous aberration) shown above, with its iconic deco graphic design by the superb Antonio Petruccelli, to make our way to an account of its contents facing up in various ways to craft and enterprise challenged to rising to the occasion. 

 

IMG_0356

An article, “Pioneer Without Profit,” on the pioneer of stainless steel railway cars, who refuses to copy others and is willing to risk being surpassed financially by less adventurous and less brilliant rivals. A business plan looking to a premium on quality!

 

 

IMG_0357

A call to check out the very best and the very newest industrial design ideas!

 

 

IMG_0358

“But in spite of its great size, New York is extraordinarily accessible to the sea.”

 

 

IMG_0359

“From coast-to-coast, wherever sport and fashion meet, you will see more people who own and drive large Packards than any other fine car.”

 

 

IMG_0360

The Associated Press, finding an appetite for news and thrills.

 

 

IMG_0361

A history of the ever-expanding insurance business.

 

 

IMG_0362

The sublime Arrow Dress Shirts concern, enlisting A-list designers, with its ties, handkerchiefs and collars to boot!

 

 

IMG_0363

Great in so many occasions!

 

 

IMG_0365

“The spirit of youth! It’s Buick, again!”

 

 

IMG_0366

Shiny days ahead!

 

 

IMG_0367

More shiny days ahead!

Share Button
Like this:Like
Be the first one who likes this post!
This entry was posted in Art Deco Posters&Graphics, Current Events, Illustration Art, Poster&Graphic Art, Poster&Graphic Artists and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

(Spamcheck Enabled)