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POSTER OF THE MONTH

vintage art deco poster PKZ
Marcel Hemjic
50" x 35"
A-, Japan Paperbacking


Here is a graphic design that seems to call out for responses to its seasonal evocativeness. But we'll take another avenue of appreciation, namely, delight in a solitary walk. This being about a Zurich clothier, we could take up the proud loneliness of the successful businessman; but we won't go there, either.What we will consider are the precise balances of the cut of the sleeves and the hem as touched by a Manhattan-like gridwork facilitating progressions that are both part of and out of this world. I love how the bolts on his scarf resume their pitch into terra firma by way of outlining of the cane (and even the trace of his boot). In this perspective the spray of leaves evokes the overall dynamics which the soloist with shaded face undergoes, as he bends into stiff headwinds.

There is a masterful balance of form and color, with its implication that our protagonist is unusually scrupulous. And where has this distinction carried him? There is a masterful balance of form and color, with its implication that our protagonist is unusually scrupulous. And where has this distinction carried him? The art deco frappe of this business-as-usual promotion would seem to be including a dimension beyond the domain of shopping. Like so many great vintage graphics, it is subtly touched by excitements having to do with the days dwindling down and the luxurious rewards included in facing up to that situation.

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