POSTER OF THE MONTH
Gala Midnite Show c.1930
60” x 40”
B+ Silkscreen, heavy paper
New Year's Eve tends to become a stagger zone tacked onto a too-crazy season of partying. Graphic designs speaking to this event tend to accentuate the sheen of the venue and downplay the revellers, unless parody is required. What I especially like about this inspired presentation is the modelling of the faces, refreshed, as if having already been touched by the the fresh start of a new year. Also reflecting attention to the rarely achieved intimacy of this event is the way the man's right hand closes around the woman's gown---very unlikely for recent acquaintances.
Though the clock, the balloons and other props are quite standard, they achieve some vivacity by their distribution around the clockface, which extends to the shape of the text. The pop created by the positioning of the couple's heads, as extended by the balloons (taking their cue from the color of the woman's hair) conveys their mutual attraction, bidding well for a warmly happy new year.
The sensibility of flapper-era joie de vivre here leads us to recommend a treasure trove of such touches, namely, "The Magazine of the Vintage Nouveau," Zelda. The warm sensuality of the imagery and the labors of love in the writing are a must for anyone captivated by the register of energy emanating from our Poster of the Month. I hope to present a blog on that remarkable publication some day soon.
Our poster is given a full page exposure in Zelda's Fall/Winter 2013 Issue.
WISHING YOU A HAPPY NEW YEAR!!