Posterist, Leonetto Cappiello (1875-1942), was a giant. As you know, giants come in many appearances, but the giant that was Cappiello was unique in the understanding of the sea change occurring in his era. Of course there were precursors of Cappiello in lithographic advertisements, embracing the facility to dazzle shoppers with bold images of products and services, upon public areas. But those worthies –students of the likes of Art Nouveau and Arts and Crafts–instinctively (even reverently) depend upon sacred values. It was Cappiello (along with graphic designers finding the skein which eventually appeared as Art Deco) who saw fit to lace his art with paradox.
As such, our first instance, a brand of kerosene lamp, very well introduces the self-contradiction of a product already somewhat overtaken by the electric lamp. However, there was here the ramping up of fiery incandescence creating and sustaining an enigma.
Here and there the gods of vintage posters attend to our skin. Nowadays large exposure covers every nook and cranny of the media. But back then, statements did occur which lifted our hearts and opened eyes to products.
As it happens, we’ve amassed quite a thrust of such imagery, and we’d like to share that force because the ways of skin and its passion can tell much about the ways of history.
Our first example sneaks up to the fingernails product by way of not only the fetching shoulders and upper back, but her remarkable steppes of hair and also the highlands of those fingers. A treasure of alertness (akin to love) opens the far from mundane concern. Continue reading
Posted in Modernist Posters&Graphics, Poster&Graphic Art, Poster&Graphic Artists
Tagged French vintage pochoir, French vintage travel posters, Gino Boccasile, Italian vintage travel posters, rolf armstrong, vintage fashion graphics, vintage fashion posters, vintage skin care posters, Young & Rubicam
An obvious reality, of the field we so happily handle, is that the vast majority of the imagery pertains to women. As such (finally) it dawned on us that we’ve neglected a world of distinction along lines of men,and related to our vintage art collection, apparel during the Art Nouveau and Art Deco eras. (A coda here, being very much contemporary, in the form of dandies’ apparel , particularly footwear.)
Our first fastidious gem by Andre Marty, comes from the Art Deco era which was a bellwether of the encumbered perfect.
We tend to regard the presence of nature being largely passive, a stage upon which humankind acts and exploits. However, there is another way to see this matter, and our vintage poster and graphic blog today wants to suggest its fascination.
Of course hurricanes, wildfires and blizzards can be very persuasive. But beyond such drama, there is a quiet, constant flow by way of completing the way we realize our days. Our taking up seemingly inert structures has in fact a dovetailing of people and the usually ignored input around us. Perception is more than one-way.
Our first instance of this rendezvous employs allegory to suggest the mysterious interplay between beast and human. Both sides of the equation. The sun, the skies and the trees show a wealth of cogent beauty. That large container being held implies the bounty of such an embrace.
Posted in Art Deco Posters&Graphics, Art Nouveau/Belle Époque Posters&Graphics, Illustration Art, Illustrators, Poster&Graphic Art, Poster&Graphic Artists
Tagged Andre Marty, blanco y negro, F.R. Harper, French vintage pochoirs, Kenneth Shoesmith, Marcel Vertes, vintage american graphics, Vintage British posters, Vintage Harpers Bazaar, vintage Woman's Home Companion magazine
There has evolved, within the metier of vintage lithographic posters, perhaps due to its Parisian roots, a premium upon refinement. Most of our inventory is designed to be drop-dead ravishing. Today’s vintage poster blog searches out qualities of a different calibre, which is to say, the lesser handsome but the greater generosity and verve.Our first example–“Jump to it, Canada”–deploys the wild hyperbole of a long jump spanning the Atlantic to start a new and better and warm life. The figure is not some matinee idol, but instead a rough-hewn little bloke thrilled to be part of a chance.
A feature of our vintage poster collection which we’ve ignored until now, may have surfaced at last, on account of the hard times having defined our days by Covid-19 pandemic. The vast production of food and beverage posters not only announce a product to enjoy, but they revel in the plenitude of modern life. Such a display turns a corner now, by which want becomes rampant.
Of course the past century experienced starvation. But not often in the zone where lithographic advertising has flourished. This year’s bad news has changed all that. Therefore, as we make a survey of works not often in the spotlight, we realize the bounties in a new perspective.
Our first instance, then, becomes a poster boy of sunny times and the produce easily being allowed to distribute. Continue reading
Posted in Art Deco Posters&Graphics, Art Nouveau/Belle Époque Posters&Graphics, Current Events, Modernist Posters&Graphics, Poster&Graphic Art, Poster&Graphic Artists
Tagged COVID-19 pandemic, Gaspar Camps, Gian Rosa, Jean Droit, vintage French food and beverage posters, vintage Italian food and beverage posters, vintage Spanish food and beverage posters
With this second wave of favorite vintage posters from our collection, we’ll concentrate upon the uncanniness of figures deriving their powers from more or less out of this world. There are very few deliveries more apt in this matter than lithographic poster art, in the hands of geniuses of making imagery crackle upon minty paper.
As we have frequently maintained, the great advertising artists of the early twentieth century were about setting in relief a rare height of newness that held the hope of stepping forward to intensities and subtleties never experienced before. Our first example might appear to be just a pin-up, until you realize that the subject is electric lighting and the deep mystery therein—the facilities providing dazzlement as well as range. The vignette, with its sculptural twins toasting the bridge from fire to a new brightness, deploys pin-up art for the sake of candidness. Continue reading
Posted in Art Deco Posters&Graphics, Modernist Posters&Graphics
Tagged Charles Loupot, E. Dahl, Gerard, Hans Rudi Erdt, Kenneth Denton Shoesmith, original vintage travel posters, vintage American calendar art, vintage American posters, Vintage British posters, vintage fashion posters, vintage German posters, vintage products posters, vintage Spanish posters, vintage sports posters, vintage Swiss posters
We have thrilled to many great lithographic vintage posters coming our way over the past 33 years. Although the overriding motive has been what is saleable and affordable (as well as distinguished), we have had many moments of simply being dazzled by the artistry and craftsmanship so superlative as to be magic, and a significant part of our life. We’ll present such frissons in the course of several blogs. Here are the first waves.
What strikes us, by way of the great Leonetto Cappiello’s “Buvez du Vin” (1933), is the sense of normality being unable, by way of the French wine, to resist far more than normality. The concentration of the various grapes describes the map of France itself–but a France devoted to the stars.
Posted in Art Deco Posters&Graphics, Poster&Graphic Art, Poster&Graphic Artists, Surrealist Posters&Graphics
Tagged albert fuss, French vintage travel posters, Gino Boccasile, Jean Denis Malcles, Leonetto Cappiello, vintage American posters, vintage French food and beverage posters, vintage Italian posters, vintage movie posters