So often you’ll hear that advertising demeans women, that it tends to imply that they are mere physical entities with no more-elevated features. This seems a dynamite argument, until you stop to consider, “What’s wrong with physical riches?” Sure, calculative skills can take you somewhere important and necessary. But so can physical vivacity, a consideration that is seldom given its full scope.
Take the litho above, for a perfume and cosmetics shop in Paris. Few of us notice that the figure flies even in the absence of a nose. Why? Because it holds the promise of plunging into imaginative discovery (those eyelashes, for instance, like biplanes) with its own mysterious cogency, its amazing volatility about individual integrity.
Useful and agreeable, it says; and, of course they are! And from the sharp tip of her shoe to the gentle roll of her hair, she graces us with a composure definitely on a par with a PhD.
The Art Nouveau arabesques key this promotion  as being about transmitting affectionate, delicate warmth,  threading out to another by way of the mundane product, a bottle of ink. She’s not doing syllogisms, but so what?
What I love about this graphic is its reminder that crass materialism can be elevated by considerations of love.
She’s investing her golden energies into the well-being of someone she cares for. And that, as the text reminds us, is Enchantment.
Scandalous slavery, or rising to an exciting occasion?
The Queen of the Waters—beauty over the top. And would you want it any other way?
A glamorous mom, and full of fun—neither a contradiction in terms nor a disappointment.

Those shoes against the pool say so much!

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This entry was posted in Art Deco Posters&Graphics, Art Nouveau/Belle Époque Posters&Graphics, Illustrators, Poster&Graphic Art, Poster&Graphic Artists and tagged , , . Bookmark the permalink.

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