Fortune February 1937 ;Antonio Petruccelli;13 3/4″ x 11″;A-,P; complete magazine
These days financial reversals are a dark cloud we try to put in perspective. A most elegant and resolved instance of picking up the pieces can be found in the Depression-era editions of Fortune Magazine.
Today we’ll be guided by the cover (as to putting out a dangerous aberration) shown above, with its iconic deco graphic design by the superb Antonio Petruccelli, to make our way to an account of its contents facing up in various ways to craft and enterprise challenged to rising to the occasion.
An article, “Pioneer Without Profit,” on the pioneer of stainless steel railway cars, who refuses to copy others and is willing to risk being surpassed financially by less adventurous and less brilliant rivals. A business plan looking to a premium on quality!
A call to check out the very best and the very newest industrial design ideas!
“But in spite of its great size, New York is extraordinarily accessible to the sea.”
“From coast-to-coast, wherever sport and fashion meet, you will see more people who own and drive large Packards than any other fine car.”
The Associated Press, finding an appetite for news and thrills.
A history of the ever-expanding insurance business.
The sublime Arrow Dress Shirts concern, enlisting A-list designers, with its ties, handkerchiefs and collars to boot!
Great in so many occasions!
“The spirit of youth! It’s Buick, again!”
Shiny days ahead!
More shiny days ahead!