There are myriad ways, in the field of vintage graphic design, to put one’s best foot forward for the sake of seducing the world to buy or subscribe to a product or service. Fine and/or startling modeling of a depicted booster is one of them. Alongside of that are factors of coloration, composition and lithographic deliciousness.
Today let’s consider one approach which could be deployed in a rather thoughtless way; but in fact has often incited designers to thrilling subtlety—namely, focusing in on the goods as if they were spotlighted.
Our first instance adopts an astronomical disposition to bring focus to a small part of the world revealing itself to be hugely consequential. Film festivals are never reluctant to show off. But the very elegant pinpointing here demonstrates the blue-chip wit and heart in store.


Pan Paul Portes
Not all the eyes were on the racetrack! Count the features contributing to the gentleman’s suit upstaging the presumed action!
That stylized knothole acts as a fanfare for a quiet, rustic corner. (The publication was about Canadian farm
Here the day-dreams elicited by the lake-land scene reverberate over and highlight the panorama being beckoned to.
There again, the sky alight with the essence of what you don’t want to miss. That light-show embellishes the capitol-symbol of the capital city.
Harpers Cassandre Oct,1937
Nothing like a mirror to bring to prominence the big deal at hand. Here the lively wit of the design evokes the eerie spaciousness of carnal life in the transactions of the modern, surreal era.
For a dream-restaurant, here is your dream table, dramatically illuminated for an unforgettable evening.
Heavenly (guardian-angel) trucks are shone upon by muscular headlights!
Here the rays from outer space concentrate upon the customer and her music, not the gadget!
In 1913 an electric light was the height of wonderment. That now rather prosaic feature (kicked up several notches by a great chandelier), was ample for adding lustre to exuberant dining.
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This entry was posted in Art Deco Posters&Graphics, Art Nouveau/Belle Époque Posters&Graphics, Illustration Art, Modernist Posters&Graphics, Poster&Graphic Art, Poster&Graphic Artists, Surrealist Posters&Graphics and tagged , , , , , , , , , , . Bookmark the permalink.

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