With this second wave of favorite vintage posters from our collection, we’ll concentrate upon the uncanniness of figures deriving their powers from more or less out of this world. There are very few deliveries more apt in this matter than lithographic poster art, in the hands of geniuses of making imagery crackle upon minty paper.
As we have frequently maintained, the great advertising artists of the early twentieth century were about setting in relief a rare height of newness that held the hope of stepping forward to intensities and subtleties never experienced before. Our first example might appear to be just a pin-up, until you realize that the subject is electric lighting and the deep mystery therein—the facilities providing dazzlement as well as range. The vignette, with its sculptural twins toasting the bridge from fire to a new brightness, deploys pin-up art for the sake of candidness.
As with the previous work, the artist has situated the figures within an unfamiliar and mysterious domain. A fashion parade on a frozen runway has to vie with aspects of Manhattan-deco-staginess and Manhattan-deco-size. In the foreground a model, totally in black, stands and delivers with the Spanish Civil war a few days hence.
The great Charles Loupot was a magician with color and color harmonics. His paean to snow, its whiteness and its closeness to dazzling apparel is infused by the jet-black of the protagonist’s hair and the gloom of her visage.
Here the winter teems with a range of sports, coming to a focus on the more than sporty protagonist.
A snow-white ocean liner, using white to transcend the rather bulky smokestacks and the nuts and bolts tug boats.
This exotic realm has two lives: a pretty country of our own planet and its graces; and a country our planet could never muster.
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